Most successful small businesses we work with have marketing objectives that tie directly back to revenue and sales, which is why we also encourage our clients to include marketing on the revenue team. That’s why working on objectives and your digital strategy at the same time is important - they have to play off each other. There will never be a shortage of things to work on, so prioritizing work that will actually make an impact on the business is key. The problem is often when we have a strategy in mind and create SMART marketing objectives to run it, that strategy doesn’t focus on the area of the business that actually needs focusing. Whether it’s the beginning of a new year or not, data-driven marketers like you are constantly looking for ways to build a successful digital marketing and metrics strategy to track performance. Getting Started with They Ask, You Answer.
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